Following its successful launch by MCB last year, the Melbourne Edge –  Event Series is returning to the Asia-Pacific Incentives and Meetings Expo (AIME), bigger, better and bolder.

Supported by Showtime Event Group and C2, the knowledge forum will be themed around the creative future of business events and incorporate world leading speakers, interactive workshops and exciting collaborations that will inspire delegates to embrace creativity to influence business outcomes.

Martin Enault, chief operating officer at C2 International, will discuss the future of experiential events and importance of designing for the participant. Attendees will have the opportunity to experience a collaborative environment specifically designed to provoke collisions and spark new ideas, using a combination of talks, workshops and experimental brainstorming sessions, facilitated by C2.

The lab sessions for which C2 is renowned, such as the Ball Pool and In the Dark, will take attendees on a sensory journey and explore how they solve problems in an unexpected environment.

Joining Enault are Melissa Kaplan, Chief Digital Advisor, Microsoft, and Carolyn Miller, Managing Director, The Honeycomb Effect, who will provide unique insight into how they utilise creativity to drive the success of their organisations.

Kaplan will share her passion for helping senior business leaders in imagining, envisioning and designing their digital future state. While Miller will discuss the rise of influencer marketing and how it will extend the reach and outcomes of events.

Taking place at Showtime Event Centre on South Wharf Promenade on Monday, February 19 the Melbourne Edge – Event Series is designed to be immersive and encourage inspiring discussions and collaborations.

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